Communication globalisation

Over the last decade, there have been countless examples from the business sector that demonstrate how poor communication can lead to poor organizational performance. The process of globalization has widely increased the availability of information for people across the world. By the use of Internet and advanced mobile services, people are able to discuss business plans and proposals on an international level as well as exchange private data securely.

Because globalization necessitates interaction between individuals from different countries, ethnicities, languages, cultural attitudes and other variations, business communication becomes crucial to facilitate effective business meetings, transactions and negotiations. Intercultural communication between peoples is an integral attribute of the human society .

Communication skills development has always been an important factor of success in business, but the influence of globalization and cross-cultural interaction in recent decades has impacted the types of communication skills needed in dramatic ways.

No longer can entrepreneurs afford to simply communicate well within.

Culture, Communication and Globalisation. An international two-year Master Degree Programme in English, focusing on communicative and cultural as well as social and political aspects of global processes in areas such as market communication , consumption, organizational dynamics, international relations, migration . What is the relationship between rapidly advancing communications technology and the progression towards globalised culture? The goal of this article is to consider some impacts of the process of globalisation on the person-to-person natural communication, especially business communication . The attention is paid to the relationship of monolingualism and multilingualism . Karen Wong Fiona Cai Yu Clotilde Lienhart. Advances in technology are one of the main reasons that globalisation has escalated in the past decade.

In information and communication technology, innovations have become smaller in size, more efficient and often more affordable. In transport technology, vehicles have tended to become larger and faster, . The globalisation of markets leads to global products, global brands and global advertising. Standardisation is, however, often in conflict with the different cultures around the world. Standardised advertising does often not optimally fit with the cultures.

What are the implications of these forces for those interested in intercultural communication ? Moreover, in what ways can intercultural communication theory help us to . People have travelle traded and shared ideas for thousands of years and there are many global linkages, i. In recent years the impact of globalisation has become very clear. It can be seen in the following ways: communication between . Is culture becoming increasingly homogenous? This article will examine how globalisation challenges the ways we have traditionally theorised media and communications.