Friday 5 February 2016

Email split testing

Campaign Monitor and MailChimp both have such tools built in, as does Active Campaign. Simply split your current list into two separate lists, and . Learn what you can test and how winners are chosen. Wanna know what separates the winners from the losers in digital marketing?


Testing , testing , and more testing.

Having an ongoing testing program has been endorsed by everyone from Peep Laja to Albert Einstein.

Einstein said: “Compound interest is the eighth wonder of the world.

The phrase itself sounds complicated and time-consuming— something that can really wait for another day. Split testing is all about testing different options to find what works the best. Here are some tips and advice to help you improve your testing.


Test subject lines, send times and more. It allows you to determine what works best for your different audiences. Yeah, I know you know that feeling too. Make it even more valuable and boost conversions with split testing. A split test involves creating different versions of . Prerequisites An ONTRAPORT account Introduction This article covers the Legacy version of split testing using Sequences.


I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you . Which subject line gets the most opens? Email split testing is one of the easiest ways to boost your revenue fast. Check test result statistical significance and calculate test cell sample sizes. In the pop-up modal, click Create an Email.


Under How should we split your recipients? The next step is setting up the test in your Email Service Provider (ESP). Design effective split tests that will save time and earn money. However, as Mike stated in his presentation, .

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